Pantone Color Match Campaign

A subtle campaign that utilized a combination of modern mainstream and industry specific trends like monochrome, color choice, and abstract aesthetic association to promote precise color matching capabilities and drive awareness across B2B and B2C channels through social media, print, and editorial pieces.

Pantone Color Match Campaign

A subtle campaign that utilized a combination of modern mainstream and industry specific trends. Monochrome, color choice, and abstract aesthetics promote precise color matching capabilities and drive awareness across B2B and B2C channels through social media, print, and editorial pieces.

Results raised awareness and positioned Matthews as a point of interest for an upcoming trade show focused on the designer market where the fans would be shown for the first time.

Designed, created, and implemented visuals, print, and social media.