Matthews Fan Company
Is a wholesale manufacturer and distributor of premium ceiling fans based out of Illinois. The brand is well recognized within the Lighting industry and its scope reaches internationally.
For 5 years I served Mathews as in house Graphic Designer, as well as Manager of Digital Marketing, Social Media, and Brand.
Brand Overhaul
Developed a refined visual identity system to align Matthews’ design heritage with its brand presence across digital, print, and partner materials.
Updates included, logo revision, ethos enhancement, brand and imagery standards development and the transition towards a cohesive visual ecosystem.
The primary logo was simplified and a short form logo developed to provide a more complete logo family system.
By developing a Brand Standards Manual I provided guidance for following updates such as the company’s website, catalog, and more.
Social Media
I created content and built systems unique to each platform while maintaining visual cohesion across paid and organic efforts.
With structured creative and ongoing performance refinement, accounts consistently grew 40%+ year over year.
Social Media
I created content and built systems unique to each platform while maintaining visual cohesion across paid and organic efforts.
With structured creative and ongoing performance refinement, accounts consistently grew 40%+ year over year.
Influencer Strategy and Project Management
Coordinated influencer collaborations and cross-platform rollouts, aligning partner content with approved brand standards and visual systems.
Cross Platform Integration
System Development
Marketing for manufacturing requires strong communication systems between both B2B and B2C audiences.
I developed materials that positioned Matthews as a thought leader and systems that benefitted both consumer and distributor.
Curated visual content, market insights, trend projections, and product knowledge was developed and distributed through various channels to equip partners with powerful sales tools and buyers with awareness.
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Print and Presentation
Click to view available documents.
Brand Manual
Seasonal Look Book
Product Knowledge Training Deck
Showroom Sales Guide
Packaging Post Card Inserts
Brand Intro One Pager (Ecommerce)
Brand Development (Exploratory Study) - For future development
Asset Directories